For SXSW 2014, Austin-based advertising agency Tocquigny wanted to create a promotional experience that combined eye-catching illustration and their love of tacos. Enter the Tocquigny Taco Tour, a 3-day traveling bus that picked up SXSW attendees and took them to some of the best taco joints in town. My illustrated world of the Taco Tour, inspired by the lovably amateur illustrations of traditional taco trucks, lived across multiple mediums: print, digital, environmental, wearable, and even a custom typeface based off my handwriting style for this project.
Want to see more? Tocquigny put together a wonderful video recap.
Winner: HOW Magazine 2014 Promotion & Marketing Design Awards
Winner: 2014 Print Regional Design Annual
(Ad Agency: Tocquigny)