Identity and branding for Verb Hair Care Products (created and produced by Birds Barbershop). My main goal was to design a brand that is complimentary to Birds. The brand will ultimately be carried across a whole suite of products. As an homage to Factory Records and their “Fac X” system, each Verb product will be identified by “Vrb” and a number. A complete color palette was created, as well as a fun series of promotional icons.