KUTX (98.9 fm) is the brand new and very, very excellent all-music sister station to Austin’s longtime National Public Radio station, KUT (90.5). Even though the KUT logo was adapted for KUTX, they still had no “visual branding” – no imagery or expression that was unique to KUTX. Working with their staff, I developed the branding for their launch marketing materials. The blimp was the perfect icon to express a new radio station that specializes in the Austin music experience, broadcasting from high above. The imagery was adapted to a variety of different mediums as part of the KUTX launch campaign.