Coldtowne Theater is one of Austin’s premiere improv, comedy and sketch clubs, and this was their first major design rebrand since opening in 2006. The driving force of the new brand is the logo and the triangular framing motiff, which is used in a variety of secondary applications. For the logo itself, I wanted it to convey the mystery and spontaneity of being on a stage that’s often associated with improv, a style of comedy performance done on the spot (Coldtowne also provides very excellent improv training classes.) The “spotlight on a brick wall” framing technique was then applied to a whole suite of icons to represent all the major categories that Coldtowne offers.
Winner: 2014 Print Regional Design Annual
Featured in HOW Magazine’s January 2014 issue (Behind the Design)