Multimedia campaign for Cirrus Logic’s recruitment efforts. In order to help their marketing efforts feel unified, we created Project CHIP (Cirrus Hiring Innovation Program) – an internal, full-speed R&D department lead by Dr. Hari. Dr. Hari is continuously running experiments to fine tune and create the perfect working environment for the perfect prospective employees. This campaign is tounge-and-cheek with lots of great engineering in-jokes. Marketing materials all drive to the Project CHIP microsite where prospective employees can learn more about Cirrus Logic. To kick off the campaign, we created the logo/branding, microsite, print collateral pieces and print ads full of funny and relevant questions for mixed signal circuit engineers.
Created at Door Number 3 • AD/CW: BK • CW: Mark Killian • CD: Prentice Howe • Photographer: Alison Narro