Print campaign and icon system for Horseshoe Bay Resort, a relative oasis in west Texas and right on the water of Lake LBJ. The print campaign is essentially a brand refresh targeted towards couple looking for wedding locations, families, and corporate retreats. As the campaign was developed, I realized quickly that there was so many activities available at the resort that it needed a good icon system. This system was ultimately incorporated into the campaign materials.
Completed at Door Number 3 • AD: BK • CW: Mark Killian • CD: Prentice Howe • Main Photography: Eric Kiel