Austin Business Journal

Print campaign for the Austin Business Journal. With the new tagline “Know Your Capital”, this is the first major update to the ABJ in over 15 years. My copywriting partner and I were tasked with the challenge of selling the ABJ – and the unique Austin culture – to the local business community. This campaign is comprised of newspaper ads, full and half pages, in the ABJ and other local publications. (Click the ads for a larger version.)

Winner: AIGA Texas Show, 1st Place, Advertising, 2012
Featured: Communication Arts Exhibit, 2012

Created at Door Number 3. AD: Bryan Keplesky • CW: Mark Killian • CD: Prentice Howe