Austin Business Journal

Print campaign for the Austin Business Journal. With the new tagline “Know Your Capital”, this is the first major update to the ABJ in over 15 years. My copywriting partner and I were tasked with the challenge of selling the ABJ – and the unique Austin culture – to the local business community. This campaign is comprised of newspaper ads, full and half pages, in the ABJ and other local publications. (Click the ads for a larger version.)

Winner: AIGA Texas Show, 1st Place, Advertising, 2012
Featured: Communication Arts Exhibit, 2012

Created at Door Number 3. AD: Bryan Keplesky • CW: Mark Killian • CD: Prentice Howe

SH 130 Toll

Integrated campaign for SH 130 Toll Road. Positioned as the alternative choice to I-35, the campaign asks, “Can you love a road?”.

Featured: Communication Arts Exhibit, 2012

Completed at Door Number 3 • AD/Designer: BK • Copywriter: Mark Killian • Designer: Kristin Bonnet • CD: MP Mueller

Horseshoe Bay Resort

Print campaign and icon system for Horseshoe Bay Resort, a relative oasis in west Texas and right on the water of Lake LBJ. The print campaign is essentially a brand refresh targeted towards couple looking for wedding locations, families, and corporate retreats. As the campaign was developed, I realized quickly that there was so many activities available at the resort that it needed a good icon system. This system was ultimately incorporated into the campaign materials.

Completed at Door Number 3 • AD: BK • CW: Mark Killian • CD: Prentice Howe • Main Photography: Eric Kiel

Project CHIP

Multimedia campaign for Cirrus Logic’s recruitment efforts. In order to help their marketing efforts feel unified, we created Project CHIP (Cirrus Hiring Innovation Program) – an internal, full-speed R&D department lead by Dr. Hari. Dr. Hari is continuously running experiments to fine tune and create the perfect working environment for the perfect prospective employees. This campaign is tounge-and-cheek with lots of great engineering in-jokes. Marketing materials all drive to the Project CHIP microsite where prospective employees can learn more about Cirrus Logic. To kick off the campaign, we created the logo/branding, microsite, print collateral pieces and print ads full of funny and relevant questions for mixed signal circuit engineers.

Created at Door Number 3 • AD/CW: BK • CW: Mark Killian • CD: Prentice Howe • Photographer: Alison Narro